SEO Maintenance
Keeping Your Website Relevant

Without search engine optimization, a website is almost invisible to search engines and potential visitors. Without adequate optimization, the website will not rank highly in search engine results pages (SERPs), making it harder for consumers to locate when searching for relevant keywords (search terms). This means that the website will generate less traffic, fewer leads, and therefore less revenue. Eventually impeding the business's growth and profitability. Optimizing for SEO is not only a benefit for search engines, but more importantly, it will likely result in more comprehensive content, which will improve visitor conversion. Ongoing, website maintenance services focused on SEO is critical to getting a meaningful ROI from your website in today's digital landscape, which is why we offer several SEO website maintenance plans and services.

SEO (search engine optimization) is not a one-and-done fix but rather an iterative process, a website needs to to be fine-tuned over time. This is due to the fact that search engine algorithms are continually updated and altered, making strategies that were effective at one point obsolete. An example might be a keyword that once performed well in search engine rankings but has now either fallen out of use or become very competitive because of increased popularity. Search engines have also been known to give preference to sites that are updated and optimized frequently, resulting in a "fall behind, get left behind" landscape. This is why SEO cannot be a quick fix but rather an ongoing process that involves constant site maintenance and tweaking.

What's Included in a Website's Ongoing SEO Website Maintenance Plan?

1. Keyword research: Do keyword research to determine the most relevant, high-traffic keywords with an acceptable degree of competition to target in website content.

The process of conducting keyword research is meant to help website owners find the most relevant and high-traffic keywords to use while writing content for a website. It helps organizations understand what their target audience is looking for as well as the language they use to find it. Through keyword research, businesses can discover new opportunities and identify gaps in their digital marketing strategy, allowing them to optimize their website content for target keywords and drive more visitors to their website. This technique entails examining the search volume, competition, and relevancy of individual keywords and phrases in order to select the best ones to target. Businesses may boost their exposure in search engine results pages and attract more qualified traffic to their website by adding target keywords into the website's content.

2. On-page optimization: Improve the readability and user experience of your website's content and metadata by incorporating target keywords.

The term "on-page optimization" describes the steps taken to enhance a page's content and metadata in order to raise its rank in search engine results for a specified keyword or set of related keywords. It includes a wide range of strategies, such as the use of targeted keywords in content and metadata, the optimization of headings and subheadings, the use of internal linking to create a logical site structure, and the optimization of images and videos, resulting in the enhancement of the user experience as a whole (sometimes referred to as "user experience optimization"). Ensuring that the user experience is optimized makes your content easier to navigate and can also enhance user engagement by lowering bounce rates, which together improve search engine rankings over time. To optimize a website for search engines and people, on-page optimization requires a comprehensive grasp of search engine algorithms and user behavior, as well as continual monitoring and regular website maintenance updates.

3. Link building: Get high-quality backlinks from reputable websites to increase the authority and credibility of your website.

To boost a website's authority and trustworthiness with other search engines, link building from reputable sources is an important part of off-page SEO. One of the most significant indicators that search engines use to establish a website's legitimacy and authority is the number and quality of backlinks (links pointing from one domain to another). Websites with many high-quality backlinks from authoritative sources tend to perform better in search engine rankings. Creating high-quality content that people will link to naturally, reaching out to other websites to seek backlinks, and employing social media to create relationships with other industry experts are all examples of link building strategies. Backlinks are only useful if they continue to be relevant and high-quality over time, which demands a planned strategy, a thorough understanding of the target audience and the competition, and regular monitoring and maintenance.

4. Technical optimization: To increase overall performance, ensure that the website is fast, mobile-friendly, and search engine optimized.

In order to boost a website's performance and user experience, technical optimization is an essential part of search engine optimization. Website speed (load speed), mobile friendliness, site architecture, and crawlability are all components of technical optimization. The entire performance and search engine rankings of a website can be greatly improved by making sure it is speedy, mobile-friendly, and easily navigated. Websites that load slowly and have broken links often result in poor user experiences and high bounce rates, both of which are bad for SEO. It's also important to have a mobile-friendly site, as more and more people are accessing the web from their phones and tablets, making mobile responsiveness increasingly important to search engine algorithms. In addition, search engines are able to better analyze and crawl the material of a website with a clear hierarchy, which can increase the website's search engine rankings. Maintaining a website's technical optimization over time is essential for continued search engine and user optimization and competitive advantage.

5. Analytics tracking and analysis: track and analyze website KPIs to find areas for improvement and make data-driven decisions about website optimization.

Monitoring and analyzing website metrics to find areas for development and make data-driven decisions regarding website optimization is an essential part of ongoing SEO website maintenance. It entails keeping tabs on traffic, user activity, and key metrics like bounce rates, click-through rates, and conversion rates using tools such as Google Analytics. To optimize a website, companies should analyze this data and use the results to inform their actions. For instance, if analytics show that a specific page has a high bounce rate, the business can investigate the cause(s) of the high bounce rate and adjust the page accordingly to enhance the user experience and boost engagement. Constantly checking and analyzing website analytics allows businesses to keep up with shifting user habits and make necessary website updates to satisfy those needs, which in turn boosts the site's visibility in search engines and enhances its functionality.

Frequently Asked Questions:

  • There are many things at play here, such as how much competition there is for the targeted keywords, the website's current SEO status, its domain authority, and the specific strategies used. Improved search engine rankings and organic traffic may not be noticeable for a few weeks to several months. SEO is a process that never ends and needs constant work to keep up and improve results over time.

  • Learning and implementing fundamental SEO strategies on your own is doable, but it can be difficult to stay up with the industry's ever-evolving algorithms and best practices. In addition, search engine optimization is a time-consuming procedure that calls for constant monitoring and adjustments, most of which necessitate the use of pricey SEO tools. In order to create and implement a thorough SEO plan that yields quantifiable results, it is recommended to hire a professional SEO agency.

  • Unfortunately, SEO maintenance cannot guarantee top search engine rankings. Website content, competition, and search engine algorithms are just a few of the elements that affect a website's search engine rankings and, by extension, its exposure and traffic. Yet, you may increase your website's chances of appearing higher on search engine results pages by employing efficient SEO methods and performing regular website maintenance.

  • Search engine algorithms are continually changing, and the criteria that influence your site's visitors and search engine rankings shift with each update. In order to stay competitive, it is essential to regularly assess and tweak your website's SEO maintenance plan. If you aren't keeping up with algorithm changes, your website may fall in the search engine results, resulting in fewer visitors and less income.

    Maintaining search engine optimization, and hence a website's visibility in search results, requires constant attention and adjustment. Businesses may increase their search engine ranks and maintain a competitive edge by monitoring algorithm modifications and making adjustments to their SEO tactics.

Website Maintenance packages
Keeping Your Website Ahead of the Curve

Here at The Juice Internet Marketing, we know that every business has different SEO needs, so we offer several different SEO maintenance packages to meet your specific goals and budget. There are a lot of aspects specific to your company and industry that will impact the difficulty of your SEO maintenance plan, such as: 

  • Keyword competitiveness: More competitive keywords require more content per-page, and targeting less competitive adjacent terms requires more creative phrasing, both of which make the SEO targeting more involved. 

  • Existing Domain Authority: having a low domain authority makes your site less attractive to search engines, which in turn makes the difficulty of every keyword more difficult for your site to rank for. This then results in the same challenges outlined above, in keyword competitiveness. 

Due to these company and industry specific variables, we are unable to provide firm price points for each maintenance package, however, we do provide price ranges so you have an idea of what to expect in regards to a maintenance cost if you are inexperienced with the cost of monthly maintenance packages. Please keep in mind that these packages are outlined to educate you on what is available, but we always work with you to design a custom plan based on your specific goals

On-page Optimization Package

Intended to lay the groundwork for an SEO strategy. This bundle includes the following services:

  • A summary of the existing domain authority and backlink profile.

  • Keyword research to narrow down a list of suitable options that have a high enough search volume and manageable competitiveness.

  • website copy editing to correctly target the chosen keywords

  • Backend targeting of Meta descriptions, page names, and URL structure

This is intended to be a foundation and is, in reality, simply a beginning. For companies on a tight budget, this will help a website gain some traffic, but it will not produce the same effects as a proper monthly maintenance package.

$500 - $1000 (once)

Full SEO website maintenance package

designed to increase organic traffic to your website over time without an ongoing content development strategy. Everything in the on-page optimization package is included, as well as some ongoing website maintenance to keep your SEO strategy optimized and relevant:

  • Keyword retargeting to shift focus and react to changing search trends, as well as retargeting to more valuable keywords when domain authority improves

  • Monitoring domain authority and SERPs to assess progress and find areas for improvement

  • Monitoring keyword performance to ensure that targeted keywords remain relevant and effective.

  • Simple backlink generation to increase website authority and trustworthiness whenever possible

With this maintenance package, we will work with the content you already have and position it to receive the greatest traffic as time goes on. The constant tracking, updating, and repositioning of your website maintenance plan will ensure your site ranks as highly as possible for the chosen search terms. However, because each page will only be targeted at one specific keyword, the number of search keywords that will be targeted is restricted to the number of non-admin pages you have. This is why the full website content marketing package is recommended.

$500 - $1000 (monthly)

Complete SEO Content Marketing and Website management package

All the benefits of our Complete SEO Website Maintenance Package, plus the addition of content marketing services to raise your site's authority (making it achievable to target more high-traffic keywords) and broaden your keyword reach. We will write engaging, authoritative, and search engine optimized content for your website and other publications in your field. We will also optimise the website based on the data we collect by monitoring and analysing the site's analytics in real time

  • Development of a customer-specific content marketing plan

  • Creation of a content calendar to plan and organize content creation and publication

  • SEO-friendly content creation with a focus on increasing website traffic and reader engagement.

  • Content promotion on  PR platforms to increase site visibility, engagement, and and generate high value backlinks

  • Using SEO measurements and content performance data, reports to adjust and tweak that the content strategy, and targeting. 

This package is intended to assist businesses in establishing themselves as industry thought leaders, and attracting a larger audience through valuable and insightful content which is valuable to both consumers and search engines. Our content marketing SEO package provides clients with an all-encompassing method for developing and disseminating content that will grow your company. 

$1000 and up (monthly)

Work With Us!

We don't just make pretty websites; we see this as a business partnership, and we have a vested interest in seeing our clients' businesses succeed. Fill out the form to get a Free Website Consultation see how we can help your company succeed through digital marketing.