Do you have a tagline or slogan?
If so, should it be included in the logo?
Yes
No
What does your business do?
Please be detailed. The more we know about your business, the better.
Who is your target audience?
What are you company's core values?
If your brand were a person, how would you describe its personality?
What emotions do you want your audience to feel when they see your logo?
How do you differentiate yourself from competitors?
How do you communicate with your clients/customers?
Which of the following best describes the style you're drawn to?
Check All That Apply
Are there any cultural, historical or industry-specific design elements that should be reflected?
Do you have any preferences for typography?
Should the logo be more abstract or literal in representing your brand?
Who are your main competitors, and how do you want your logo to stand out from theirs?
Are there any industry trends that you like or dislike?
Should your logo reflect a specific niche or a broad market appeal?
Are there any symbols, shapes, or patterns you feel represent your brand's essence?
If your brand had a signature colour palette, what would it be?
If your brand were a song, movie, or piece of art, what would it be and why?
Do you have any specific symbols, images or icons you would like included?
Do you prefer a text-based logo, icon-based or a combination?
Are there any logos you love (either from competitors or other brands)? Why?
Are there any logos you dislike? Why?
Do you need different variations?
Where will the logo be used most?
Do you need a black-and-white version?
Yes
No
Are there any legal considerations?
Do you have any other preferences, requests or ideas?
What is your timeline for this project?
What is your budget range?
